Memory Lane
OUR STORY
A trip down memory lane!A series of events has happened since Felfela opened its door in 1959. Here are some of our highlights during the 61 years in the business.
A trip down memory lane!A series of events has happened since Felfela opened its door in 1959. Here are some of our highlights during the 61 years in the business.
Our journey began in 1959, A.Zaghloul opened her very first Felfela branch with an overhead counter in Downtown, the heart of Cairo. A.Zaghloul always wanted to turn her passion into a real place that serves healthy orienta lEgyptian breakfast to all social classes of the Egyptian society. She saw the potential in an overhead counter in the heart of Cairo “15, Hoda Shaarawy St. Downtown” (in the same location it stands today) with a menu serving traditional Egyptian breakfast (Foul, Falalel,etc..).
A.Zaghloul was constantly looking for ways to grow and expand.The business grew to include 5 small tables through an alley way serving only 10 seats dining. Felfela later on added chicken and meat dishes to its menu to diversify the options.
Felfelaexpanded and increased the capacity from 10 diningseatsto 112diningseats with adecorated design of tree trunk tables, stoned flooring and translucent daylight ceiling.
Felfela by that time was named Fefela Garden.With hard work and dedication,Felfelabuilt a reputation ofservingthe most authenticEgyptian disheswithunique recipesin town
The full-menu made its first debut, bringing all Egyptian cuisine food including vegetarian,cookedandgrilledmeat dishes to the table
Felfelacelebrated its milestone; 25 years ofcontinuoussuccess.
26 years after A. Zaghloul started Felfela, she was able to expand her business concept withan extension to serve at least 250 seated customers, with 7 branches on board in everyhotspot through Cairo and mouthwatering sea view Hurghada branch.
Hardworkpays off. Felfela received “The International Gastronomic Grand Prix 1992”. Thisaward is given “in various ways to individuals or institutions working in the worlds ofGastronomy andFood at an international level.
Alaa Zaghloul, the son of Amina Zaghloul,introducedthe new concept of on the go serviceknow today as“Felfela Express,”making it possible forFelfelacustomers to orderEgyptianfast food sandwiches and mealsthrough takeawayservice.
The legacy of AminaZaghloul haspassed ontoher son Alaa Zaghloul who has handed downher secret recipes and passion. Hetook charge and became the owner of Felfela Garden,thus becoming Felfela Alaa El Din
FelfelaAlaa El Din has been separated from the rest of the branches to make sure that thereputation and quality of cuisine is still at its best.
Felfela Express has introduced its Home Delivery service.
Felfelacelebrated its milestone; 50 years of continuous success.
Felfela has been awarded the certificate of excellence from Trip Advisor for 3 consecutive years.
To be continued...Together, let’s write the Felfela’s history.
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